TY - JOUR AU - Silveira, Marco Antonio PY - 2013/04/19 Y2 - 2024/03/28 TI - Strategic Management of Innovation Towards Sustainable Development of Brazilian Electronics Industry JF - Journal of Technology Management & Innovation JA - J.Technol. Manag. Innov. VL - 8 IS - 0 SE - DO - 10.4067/S0718-27242013000300045 UR - https://www.jotmi.org/index.php/GT/article/view/1185 SP - 174-183 AB - This paper presents and discusses the baselines of a nationwide project whose objective is to support the economic, social and environmental sustainability of Brazilian electronics industry. This project encompasses a complex and innovative articulation of a large number of multidimensional variables and includes some innovative solutions. It foresees the execution of a pilot project with the participation of nine companies producers of electro medical equipment. Its implementation occurs by coordinating innovation of products and processes with the integrated management of the marketing mix of products, by means of the integration of the company’s management systems. It is presented the theoretical and methodological foundations of this pilot project, its structure and organization, and the main results obtained so far. ER -