@article{Willow_2010, place={Santiago, Chile}, title={Third-Generation Display Technology: Nominally Transparent Material}, volume={5}, url={https://www.jotmi.org/index.php/GT/article/view/art178}, DOI={10.4067/S0718-27242010000400009}, abstractNote={Display technology is reshaping the consumer, business, government, and even not-for-profit markets in the midst of the digital convergence, coupled with recent smart phones led by Apple, Inc. <br /> First-Generation (1G) display technology was dominated by the Cathode Ray Tubes, followed by Liquid Crystal Display and Plasma in 2G. A radically innovative shift as a disruptive technology is expected to follow in 3G to utilize virtually any transparent material, which wirelessly connects to portable access points. <br /> This paper studies the feasibility of the 3G Display Technology (DT) with Technology S-Curves, and presents possible business models and technology strategies which may be generated from it. Additional subsets of business models may be derived for a wide range of industry applications.}, number={4}, journal={Journal of Technology Management & Innovation}, author={Willow, Charles}, year={2010}, month={Dec.}, pages={110–120} }