@article{Pfeffer_Khan_2018, place={Santiago, Chile}, title={Causation and Effectuation: Exploratory Study of New Zealand Entrepreneurs}, volume={13}, url={https://www.jotmi.org/index.php/GT/article/view/2432}, DOI={10.4067/S0718-27242018000100027}, abstractNote={The aim of this paper is to explore the decision-making processes of causation and effectuation within New Zealand entrepreneurs. One-on-one, semi structured interviews were conducted to investigate; the extent of Causation and Effectuation followed by entrepreneurial start-ups in years four to eight of operation? In Addition, whether decision-making process and perceptions of market uncertainty differ across industries? Findings indicate that effectuation was predominantly followed. This research extrapolates new, key themes regarding decision-making. The decision-making process was largely seen as entirely subjective and dependent on the personality of the entrepreneur, their opportunity recognition experience and ideals of running the business.}, number={1}, journal={Journal of Technology Management & Innovation}, author={Pfeffer, Lauren and Khan, Mohammad Saud}, year={2018}, month={May}, pages={27–37} }