Efectos Moderadores de la Edad y el Tamaño del Negocio en la Relación entre la Capacidad Dinámica de Absorción, las Actividades de Innovación y el Desempeño: Un Estudio desde la Perspectiva de Género del Empresario Aplicado a las MiPymes Turísticas de Cali, Colombia

Abstract

The tourism sector of Cali, Colombia is fundamental for the development of the city, although it has recently had crises, mainly caused by the Covid-19 pandemic and social protests, it has been in the process of slow recovery and ups and downs due to a political environment and changing economic. In this context, this study aims to analyze how dynamic absorptive capacity (DAC) and innovation activities (ACTINN) affect performance (DE), the moderating role played by age, company size and gender of the entrepreneur and its possible significant differences in 378 MSMEs in the tourism sector of Cali.

The analyzes carried out using partial least squares structural equations (PLS-SEM) and multigroup analysis reveal that both absorptive capacity (CDA) and innovation activities (ACTINN) have a significant impact on business performance (DE). However, the age and size of the companies do not influence these relationships. Significant differences were found in the relationship between ACTINN and DE, moderated by the gender of the entrepreneur or manager, while the relationship between CDA and DE showed no differences in tourism MSMEs in Cali, Colombia. These findings have important theoretical and practical implications for policy makers, academia and entrepreneurs of tourism MSMEs in Cali.