Competitiveness, Social Networks, and Innovation as Econometric Variables: Their Impact on Managerial Decision-Making

Abstract

This study examines the growth of internet users, the use of social media, investment in innovation, and competitive capacity in the retail sector, aligning with the uncertainty in the importation of selected goods. It adopts an econometric perspective for decision-making in retail companies, addressing the research question: Does the combination of information contribute to improving managerial decision-making? This inquiry is contrasted with the use of a theoretical model of environmental information by Laudon and Laudon, combined with a constraints approach, to develop an econometric management model. The research is quantitative in nature, and the approach is constructivist-positivist with a correlational analysis of its variables. The hypothesis posits a relationship between importation and the use of new technological information in econometric analysis. The research results highlight that retail companies need to extract knowledge with a sophisticated level to identify business requirements, adapt technological infrastructure, define data sources, and, ultimately, the analysis process to counterbalance Ecuador's development model.