Digital Behavior and Impact on Employee Performance: Evidence from Indonesia

Abstract

The digital divide makes it difficult for companies to find workers with digital skills. Usually occurs in developing countries, including Indonesia. Therefore, analyzing and investigating digital human resource behavior and performance is necessary. This research aims to investigate and analyze digital behavior and employee performance. The study used an explanatory survey method, carried out from March 2023 – May 2023, at a state company owned by the Indonesian government. The total sample is 149 employees. Data collection uses a questionnaire converted into G-form and distributed with the help of social media. The questionnaire was tested for validity and reliability. Data analysis uses descriptive analysis, factor analysis, and multiple regression. The research results found three dimensions/sub-variables of digital behavior, and we named them digital knowledge & skills, availability of digital technology, and adoption of digital technology innovation. These three dimensions positively impact employee performance, especially the performance of employees belonging to Generation Z. This research also proves that digital behavior in the workplace can be developed if there is support from leadership, availability of technology, and increasing adoption by learning from each other among employees. In the future, this research needs to be continued from the perspective of leaders and consumers.