Inovação na Pequena Empresa - Um Estudo de Caso na Tropical Brasil
AbstractTitle: INNOVATION IN SMALL BUSINESS – TROPICAL BRASIL CASE STUDY Innovation is remarked by several authors as a strategy and need for companies survival on a changing environment. The adoption of an innovation culture is not an easy task. Innovation comes from the change and requires an adequate organizational environment. The organization environment must allow and incentive creativity and trial errors acceptance. This article discusses and characterizes the innovation in a small company environment: Tropical Brasil. Company analysis is based in working papers and previous researches. It suggests that an innovation culture is related to the entrepreneur, its goals and beliefs. To the way he manage the business “infecting” all people with his will and anxiety for doing better.
Download data is not yet available.
Metrics Loading ...
How to Cite
SerraF. R., FiatesG. G., & AlperstedtG. D. (2007). Inovação na Pequena Empresa - Um Estudo de Caso na Tropical Brasil. Journal of Technology Management & Innovation, 2(2), 170-183. Retrieved from https://www.jotmi.org/index.php/GT/article/view/cas8
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).