How Innovation Influences on Export Performance: A Configuration Approach for Emerging Economies

  • Jorge Heredia Universidad del Pacífico
  • Alejandro Flores Universidad del Pacífico
  • Walter Heredia Universidad del Pacífico
  • Rocío Arango Universidad del Pacífico
  • Lisbeth Medina Universidad del Pacífico
Keywords: Export performance, technological capability, cost strategy, differentiation strategy, qualitative comparative analysis, emerging economy.

Abstract

This study examines innovation on export performance under competitive strategies, institutional factors and marketing capability. We collect the information from 201 firms through surveys of four countries: Brazil, Mexico, Chile, and Peru, and we use a novel method approach (qualitative comparative analysis) to analyze how these antecedents combined to lead to the export performance. We found that the technological capability degree depends on the export market. In developed markets, firms need low technological capability, contrary when firms export to developing countries firms needs to develop high degree of technological capability. Besides, the technological capability needs to configure with implementation of strategies depends on institutional factors and marketing capability.

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Author Biography

Alejandro Flores, Universidad del Pacífico
Jefe del Departamento Académico de Administración Profesor Principal, Facultad de Ciencias Empresariales

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Published
2019-12-12
How to Cite
Heredia, J., Flores, A., Heredia, W., Arango, R., & Medina, L. (2019). How Innovation Influences on Export Performance: A Configuration Approach for Emerging Economies. Journal of Technology Management & Innovation, 14(4), 54-65. Retrieved from https://www.jotmi.org/index.php/GT/article/view/3149
Section
Research Articles