Author Details

Williams, Jr., Robert L., Assistant Professor of Marketing, Saint Mary’s College, Department of Business and Economics, Notre Dame, IN 46556-5001 Email: rlwjr@saintmarys.edu, United States

  • Vol 6, No 3 (2011) - Research Articles
    Market Orientation and Innovators’ Success: an Exploration of the Influence of Customer and Competitor Orientation
    Abstract  PDF [en]