, Assistant Professor of Marketing, Saint Mary’s College, Department of Business and Economics, Notre Dame, IN 46556-5001 Email: [email protected], United States

• Journal of Technology Management & Innovation Vol. 6 No. 3 (2011) - Research Articles
  Market Orientation and Innovators’ Success: an Exploration of the Influence of Customer and Competitor Orientation
  Abstract  PDF [en]  Market Orientation and Innovators’ Success: an exploration of the influence of customer and competitor orientation