, Edinburgh Napier University, The Business School, School of Marketing,Tourism and Languages, Craiglockhart Campus, Edinburgh, EH14 1DJ Email: [email protected], United Kingdom

• Journal of Technology Management & Innovation Vol. 6 No. 3 (2011) - Research Articles
  Market Orientation and Innovators’ Success: an Exploration of the Influence of Customer and Competitor Orientation
  Abstract  PDF [en]  Market Orientation and Innovators’ Success: an exploration of the influence of customer and competitor orientation