New Product Development in Traditional Industries: Decision-Making Revised

Jon Mikel Zabala-Iturriagagoitia


This paper investigates whether decisions considered as common in new product development literature are also valid in a region characterized by traditional industries. The research is grounded on innovative companies in the Valencian Region (Spain). Using the statistical tool of factor analysis, we test if the groups of decisions identified by the literature can be confirmed in our empirical sample. Therewith, we aim to link the theoretical and empirical fields in the context of new product development and product innovation management.


new product development; decision making; innovative firm; traditional industry; Valencian region.

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