Influencia del Género en la Percepción y Adopción de e-Learning en Alumnos de Educación Superior en Chile

Patricio Esteban Ramírez-Correa; Francisco Javier Rondán-Cataluña; Jorge Arenas-Gaitán

doi:10.4067/S0718-27242010000300010

Authors

Patricio Esteban Ramírez-Correa Universidad Católica del Norte
Francisco Javier Rondán-Cataluña Universidad de Sevilla
Jorge Arenas-Gaitán Universidad de Sevilla

DOI:

https://doi.org/10.4067/S0718-27242010000300010

Keywords:

Technology Acceptance Model, Gender Analysis, e-Learning, Higher Education, Chile

Abstract

Based on the Technology Acceptance Model (TAM), the objective of this study is to explore gender differences in adopting e-learning technology for university students in Chile. A multigroup analysis, based on Partial Least Squares (PLS), was used to compare the differences between women and men. The results indicate that in a sample of students of a Chilean University, the conduct of technology acceptance of e-learning, firstly, coincides with the TAM model, and secondly, it isn't statistically significant difference between women and men.

Resumen

El objetivo principal de este estudio es examinar las diferencias de género en la adopción de la tecnología en los estudiantes de educación superior en Chile. El modelo TAM es la herramienta utilizada para medir la aceptación y el uso de e-learning de los encuestados. Se utilizo Partial Least Squares (PLS), específicamente, el análisis multigrupo de PLS se usó para comparar las diferencias entre grupos. En resumen, podemos afirmar que en una muestra de estudiantes chilenos de educación superior su conducta de aceptación de la tecnología de e-learning coincide con el modelo TAM y los resultados no muestran diferencias estadísticamente significativas entre mujeres y hombres.

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Author Biographies

Patricio Esteban Ramírez-Correa, Universidad Católica del Norte

Departamento de Ingeniería de Sistemas y Computación

Francisco Javier Rondán-Cataluña, Universidad de Sevilla

Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)

Jorge Arenas-Gaitán, Universidad de Sevilla

Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)

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