Calidad de la Relación Universidad-Empresa en una Universidad Pública de Colombia
DOI:
https://doi.org/10.4067/S0718-27242018000300079Keywords:
Relación Universidad-Empresa, transferencia tecnológica universitaria, marketing relacionalAbstract
El presente estudio tiene como objetivo identificar el papel de la función de marketing en los procesos de transferencia tecnológica universitaria, mediante la definición de hipótesis fundamentadas en el conocimiento científico del marketing y basadas en el caso de una universidad pública colombiana. Se ha diseñado un modelo de hipótesis que refleja la calidad de la relación, analizando constructos como satisfacción, confianza, compromiso y lealtad en la relación Universidad-Empresa, mediante un análisis confirmatorio. En los resultados, se evidencian los constructos más relevantes para gestionar y establecer relaciones de largo plazo entre la universidad analizada y las Empresas, lo que permite pasar de una transferencia tecnológica transaccional a una vista desde lo relacional.
Palabras Clave: Relación Universidad-Empresa, transferencia tecnológica universitaria, marketing relacional.
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Title: University-Industry Relationship Quality in a Public University of Colombia
The objective of this study is to identify the role of the marketing function in university technology transfer processes, through the definition of hypotheses based on the scientific knowledge of marketing and the bases in the case of a colombian public university. It has been designed a hypothesis model that reflects the quality of the relationship, analyzing constructs such as satisfaction, trust, commitment and loyalty in the University-Industry relationship, through a confirmatory analysis. In the results, the most relevant constructs for the management and the long-term relationships between the university and the companies are evidenced, which allows to pass from a technological transaction to a relationship view.
Keywords: University-Industry relationship, university technology transfer, relationship marketing
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